Roxana Frontini—known artistically as ROX—stands at the intersection of music, visual art, and design, driven by a vision of personal and collective elevation/evolution. Her work is rooted in the belief that mindset is the catalyst for transformation and fulfillment. As a singer-songwriter, multidisciplinary artist, mentor, and entrepreneur, she crafts immersive experiences and expressive works that activate human potential and inspire self-realization.

Artist Statement

Artist Statement

I create to ignite human potential. My practice—spanning music, fine art, and design—centers on the transformative power of mindset, belief, and creative expression. I believe that each individual possesses a unique capacity to thrive, and my art serves as a conduit for unlocking this latent potential.

Through invigorating songwriting, dynamic visual compositions, and contemplative design, I invite audiences to explore the depths of their own potential. My work is shaped by a synthesis of classic and contemporary influences, reflecting both my training in fine art and my passion for boundary-pushing creative ventures. I am inspired by the resilience and imagination inherent in the human spirit, as well as by the power of artistic expression to foster connection and catalyze constructive change. I believe that humans are vessel for the divine, which knows no limit and can materialize miracles through individuals who open up to greatness. 

Through performances, exhibitions, and mentorship, I strive to create spaces where people feel empowered to embrace their authenticity and pursue self-actualization. My mission is to offer experiences that elevate consciousness, spark inspiration, and remind everyone that self-realization is not only possible—it is essential to our fulfillment and to the evolution of our world.

Professional Highlights

- Multimedia Artist: Integrates music, visual arts, and design to create immersive experiences. Usually writing and interpreting her original songs, directing her music videos as audiovisual immersive experiences and micro-films, and from them drawing inspiration for her paintings, sculptures and designs. 

- Singer-Songwriter: Composes music with themes of empowerment and transformation. Combining rhythms and styles that push the boundaries of pop-dance and house music, connecting them with classic styles such as tango, bossa-nova and jazz. 

- Mentor and Founder: Guides others to realize their creative and personal potential. 

- Innovative Entrepreneur: Initiates projects bridging art, business, and self-development.

Approach and Influence

My work is characterized by an exploration of themes such as resilience, self-discovery, and the interplay between perception and reality. Drawing from both classical and contemporary traditions, I blend diverse media to challenge and expand the viewer’s or listener’s experience. My process is marked by experimentation, deep engagement with materials and ideas, and a commitment to authenticity. Textiles play a big role in my fine art, as I sculpt with couture fabrics that give my pieces depth and dimensionality while keeping them light (just as I believe the human experience should be if we want true quantum leaps to happen). 

Ultimately, I believe that art—in all its forms—has the power to elevate consciousness, inspire change, and foster a deeper sense of connection to oneself and the world.

We Proudly Support Working for Women, a Nonprofit Organization focused onimproving women’s lives through business resources.